IBPDA Annual Conference 2009

sponsored by First Direct Bank & Training Excellence ltd

The first annual conference being held 6th February, Leeds

A former Space Shuttle Chief Engineer, Mark L. Fox the author of “Da Vinci and the 40 Answers” will be a special guest of First Direct Bank on Feb 6th, 2009.

This book, in part, is based on the principles of TRIZ, the Theory of Inventive Problem Solving. A Russian scientist, Genrick Altshuller evaluated over 300,000 patents and found that all of them fit into just 40 solutions. This book teaches you these 40 universal answers and they don’t just apply to technical issues; the 40 answers can solve problems and opportunities in sales, marketing, and all business operations.

Mark has developed a unique way to explain and teach these principles. He makes it easy for anyone to understand. It doesn’t have to be rocket science.

You'll return home with a series of specific techniques and perspectives that will give you the ability to “think outside the box” at the snap of your fingers. In short, you'll be handed the keys to innovation.

These are the same tools and techniques used my NASA

Every participant will receive a copy of the book.

Mark will also share the secrets of Word of Mouth Marketing; there is a science to it and it’s easier than you think.

The good news? If you implement the ideas presented, you can easily increase your revenue dramatically. The bad news; it requires real guts to do it and most people just don’t have it. Do you have the guts?

The price of making a powerful statement is cheap compared to the cost of marketing programs that don't work. So make a statement that counts.

We’re not talking about making a grand and sweeping claim, such as, "Lowest prices anywhere. We won't be undersold." No one believes hype anymore. We’re talking about a statement that is bona fide, no loopholes, easy to experience. And it only takes one such statement to put your business over the top.

Come join us to learn the secrets of Da Vinci and the 40 Answers and the power of Word of Mouth Marketing. This is Mark’s first presentation in Northern England and we are not sure when he will be back.

You won’t want to miss it.

 

If this was not enough Jason Sharpe from First Direct Bank will share with you practical coaching skills that helped his team at the Bank win Best Customer service in financial services and also overall winner for the UK.

 

Jason is continually being asked to speak all over Europe and will often turn them down. This is your chance to spend time with a leader in his field.

 

When 6th February 2009

Where Castle Grove, Castle Grove Drive, Leeds, LS6 4BP

Time Doors Open - 10am,  10.30 - 3.30 

Book Your Ticket Today

Members £29

Non-Members £49